
Key Takeaways
- Amazon launched restricted advertisements on Prime Video, however viewers will pay an additional $2.99 per thirty days for an ad-free expertise.
- Prime Video will not serve advertisements on children’ profiles, just like Netflix, however some promotional breaks may nonetheless happen.
- Viewers with suitable A/V methods had been stunned to search out that ad-supported viewing lacks Dolby Atmos and Dolby Imaginative and prescient assist. Some clients are searching for authorized motion in opposition to Amazon for deceptive them about an ad-free expertise.
In January, Amazon started displaying advertisements on Prime Video to all its present subscribers and providing a brand new ad-free tier. It was a transfer that was telegraphed nicely prematurely with a number of bulletins; one in September, and one other relationship to late December. In going via with that transfer, the corporate led to surprises and grief from its viewers and even some authorized carnage upon itself, and I have been maintaining with the merry-go-round of chaos.

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Whether or not you’ve gotten a sensible TV (or a dumb one), you’ll be able to nonetheless take pleasure in Prime Video content material. Here is easy methods to stream or solid it, plus how a lot it prices.
1 How a lot ad-free Prime Video prices
And the place it is rolling out
On Jan. 29, Amazon started displaying “restricted” promoting on most Prime Video on-demand content material within the US. These in outlying territories together with Puerto Rico, the U.S. Virgin Islands, Guam, the Mariana Islands, and American Samoa, are exempt. On the similar time, the corporate pushed an ad-free tier at $2.99 per thirty days. It does not matter for those who solely subscribe to Prime Video ($8.99 per thirty days) or Amazon Prime ($14.99 per thirty days or $139 per 12 months), you will see advertisements whereas watching “The Boys” until you pay the additional price.
Canada, the UK, and Germany are additionally set to be among the many first affected earlier than France, Italy, Spain, Mexico, and Australia later in 2024.

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2 There’s one method to skip the advertisements
It is not a lot of a workaround, however change to a child’s profile
Amazon
Amazon streams advertisements on its Freevee catalog of linear streaming channels and through reside occasions, reminiscent of sports activities matches. That will not change with an ad-free Prime Video subscription. However Prime Video typically will not serve advertisements on films and reveals proven to children’ profiles, very like Netflix doesn’t. Nevertheless, some content material should still include promotional breaks.

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In case you use a Fireplace TV and wish to cancel a Prime Video channel or streaming service app subscription, it is not precisely simple to do.
3 No Dolby Atmos and Dolby Imaginative and prescient
Lack of assist
One actual shock that may have caught you off guard, particularly for those who personal a suitable A/V system, is the dearth of Dolby Atmos and Dolby Imaginative and prescient assist for ad-supported viewers. 4Kfilme.de examined ad-support Prime Video viewing in Germany on a number of TVs and solely bought 4K decision with HDR10 and Dolby Digital 5.1 assist. The identical is true in North America as Forbes (through Engadget) bought the identical codec activations in its testing.
It could be an immaterial change to many people who find themselves watching on their finances telephones, reasonably priced tablets, and shoestring TVs, but it surely’s nonetheless a behind-the-scenes change that you simply did not get to listen to about from the corporate itself till after the actual fact — doubly a disgrace for these with the full-on Dolby setups.

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4 The lawsuit
Some clients are searching for an injunction of the advertisements scheme
Some clients are irritated. Others had been livid; livid sufficient to suggest a category motion lawsuit (through The Hollywood Reporter) in opposition to Amazon for deceptive and deceiving annual Prime subscribers — who paid for and anticipated an ad-free Prime Video expertise at some point of their membership. The plaintiffs are searching for an injunction of the advertisements scheme and damages. A choose has but to say whether or not the courtroom will take up the case.
Nonetheless, there’s lots hanging within the air as as to whether advertisements will have the ability to give Amazon the cash it desires.
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