Why Apple lastly determined to undertake RCS on iPhone

Key Takeaways

  • Apple is lastly integrating RCS into iMessage for higher messaging between iPhone and Android customers.
  • RCS improves upon SMS by providing options like learn receipts, higher picture supply, reactions, and dwell typing shows.
  • Doable regulation, together with stress from the EU, might have influenced Apple’s determination to undertake RCS and keep away from making iMessage accessible on Android units.


For so long as iMessage has existed, messaging between iOS and Android has been a dreadful expertise on each side. Customers have grappled with poor SMS translations of reactions and horrible picture compressions, creating loads of causes to keep away from texting between iOS and Android telephones. However that is all set to vary quickly. In late 2023, Apple introduced it could combine RCS messaging into iMessage in 2024.

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This modification may considerably enhance performance in messaging between iPhones and Android units, providing options like learn receipts, higher picture and video supply, reactions, and dwell typing indicators. After years of Apple seeming unwilling to enhance cross-platform messaging, it is pure to surprise what prompted this shift. So, why did Apple lastly determine to undertake RCS for the iPhone?

apple s imessage app could be coming to android soon image 1
Pocket-lint


SMS vs. RCS: Variations defined

Earlier than delving into why Apple is adopting RCS, it is necessary to know what RCS is and the way it improves upon SMS. RCS, or Wealthy Communication Providers, is a communication protocol designed to interchange the largely outdated SMS, or Brief Message Service.

The variations between the 2 protocols are important.

What’s SMS?

SMS messages, not like these in iMessage and different providers, don’t depend on Wi-Fi or mobile information. As an alternative, SMS is transmitted over the mobile community, much like telephone calls. SMS messages even have a 160-character restrict. Thus, for a very long time, if an iPhone consumer despatched a prolonged message to an Android consumer, it could arrive as a number of texts, every cut up at 160-character intervals.

SMS by itself would not assist sending or receiving images or movies. That is the place MMS, or Multimedia Messaging Service, is available in. MMS capabilities largely the identical as SMS, but it surely has a a lot bigger measurement restrict, which accommodates sending picture and video recordsdata. Nevertheless, there’s nonetheless a comparatively low restrict. That is why photographs despatched from Android to iPhone, and vice versa, have to be closely compressed.

What’s RCS?

RCS is an enchancment on SMS in almost each manner potential. It goals to make textual content messaging extra like utilizing providers like WhatsApp, including all of the options that include it. RCS messages are delivered through Wi-Fi or your mobile community information and permit for a way more sturdy characteristic set.

RCS addresses all the problems related to SMS as a communication protocol. The place SMS has a minuscule character restrict, RCS doesn’t. The place SMS is insufficient for sending images and movies, RCS can ship them in HD.

Moreover, RCS introduces assist for learn receipts, location sharing, and real group chat performance. Messaging in a group text chain that features each iPhone and Android customers could be a irritating expertise for everybody concerned. RCS resolves this difficulty.

Maybe essentially the most important benefit of RCS is its standing as an open commonplace. Which means that any producer can undertake it for his or her units with out value. RCS is a complimentary communication commonplace designed to reinforce texting for all customers.

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Green bubbles vs blue bubbles

Pocket-lint

Inexperienced bubbles and blue bubbles

iMessage, launched in 2011, was a novel idea on the time. All of the enhancements that RCS affords right now had been already accessible in iMessage, however solely to iPhone customers. The problem is mutual; utilizing an Android and struggling to successfully textual content iPhone customers might be equally irritating.

Blue bubbles signify messages despatched through Apple’s messaging service, whereas inexperienced bubbles point out commonplace SMS texts, typically to non-iPhone customers. This distinction has created a kind of ‘iPhone envy,’ with blue bubbles seen as a standing image. Android customers typically really feel sidelined in group chats, probably being the one who prevents a smoother messaging expertise. They could even be the explanation for an inflow of “appreciated” textual content messages.

“Android customers typically really feel sidelined in group chats, probably being the one who prevents a smoother messaging expertise. They could even be the explanation for an inflow of ‘appreciated’ textual content messages.”

Probably the most difficult side is that whereas the adoption of RCS (Wealthy Communication Providers) may alter this dynamic, Apple has appeared content material with the established order. In 2022, Apple CEO Tim Prepare dinner, when requested about RCS adoption, advised that iPhone customers weren’t demanding it. He implied that the answer to any communication points with an Android-using member of the family was merely to purchase them an iPhone.

Apple’s reluctance to undertake RCS doubtless got here from just a few causes. iMessage, being unique to Apple’s ecosystem, units iPhones aside from Androids, and including RCS might need blurred this promoting level. Additionally, from Apple’s viewpoint, incorporating RCS into iMessage may not have appeared important since lots of RCS’s options had been already accessible to iPhone customers. Nevertheless, exterior components, just like the potential EU rules and a rising demand for higher communication between totally different platforms, in all probability performed a major position in nudging Apple in direction of embracing RCS.

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What led to Apple altering its place on RCS?

Apple and the EU

The transient reply is potential regulation. Earlier than Apple introduced the adoption of RCS for iPhones in 2024, there have been discussions amongst numerous telecom operators about urging the European Union to categorise iMessage as a core service underneath the Digital Markets Act (DMA).

The DMA is an EU regulation designed to deal with a spread of points within the tech world.

Had iMessage been designated a core service underneath the DMA, Apple would have been obligated to make iMessage accessible on Android units. Whereas there isn’t a direct affirmation that Apple’s determination to undertake RCS was to keep away from extending iMessage to non-Apple merchandise, the transfer adopted intently on the heels of this information and rising trade stress for Apple to embrace RCS.

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When is RCS coming to iPhone and what to anticipate?

In November 2023, Apple introduced it could deliver Wealthy Communication Providers (RCS) to iPhones in 2024, though the precise date hasn’t been specified. This replace introduces a regular already utilized by most Android telephones; it is geared toward bettering non-iMessage conversations. With RCS, iPhone customers can stay up for options like learn receipts, typing indicators, better-quality images and movies, and the power to react to messages.

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