Final yr TikTok rolled out a brand new monetization system for streamers known as the Creativity Program to encourage longer movies that enable it to promote extra adverts. Now, the corporate is rolling the scheme out broadly with a brand new title, the Creator Rewards Program, that solely pays for movies longer than one minute.
“The Creator Rewards Program will proceed rewarding high-quality, authentic content material over a minute lengthy with an optimized rewards system centered on 4 key areas: originality, play length, search worth and viewers engagement,” the corporate wrote.
TikTok famous that longer content material is extra profitable with “with whole creator income rising by over 250 p.c inside the final 6 months, and the variety of creators making $50,000 every month almost doubling” because the beta started.
TikTok can be increasing its subscription options for creators. Beforehand, solely dwell streamers may entry choices like unique (paid) content material, badges and customized emoji, however now the corporate is increasing these advantages past dwell streams.
“Within the coming weeks, eligible creators can signal as much as entry a brand new method to strengthen their group with added worth by unique content material and advantages, whereas offering their most engaged communities a possibility to attach even deeper with their favourite creators,” TikTok wrote.
The corporate’s Creator Fund, which had no minimal requirement for video size and ended last year, was typically criticized for low payouts. Final yr, streamer Hank Inexperienced shared that he made about 2.5 cents per 1,000 views on the platform — a fraction of his YouTube earnings and about half of what he earned on TikTok previous to the fund.
By comparability, choose streamers embraced the beta Creativity Program. Some (with subscriber numbers various from a half million to a number of million) acquired payouts ranging within the low hundreds to almost $100,000 per 30 days, “an entire 180” from what they noticed within the Creator Fund, based on one creator.
That stated, audiences have been unsure about longer movies. In a TikTok inside survey from final yr, almost 50 p.c of customers stated movies over a minute in size have been “tense,” and a 3rd of customers watched movies on-line at double pace, based on a Wired report from earlier this yr.
How one can pay creators will not be TikTok’s solely problem in the intervening time. Yesterday, a bunch of US lawmakers introduced a brand new invoice that might pressure mother or father ByteDance to promote TikTok to ensure that the app to stay in america.
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